Date(s) - 11/12/2019
8:00 am - 11:15 am
Cedar Rapids Marriott
Please join us for an education session with leading innovator and expert
The morning session is 8:00 a.m.-11:15 a.m. prior to the National Philanthropy Day Awards Luncheon.
Registration opens June 1. You’ll want to register early, space is limited!
Penelope Burk is a leading fundraising innovator with more than 40 years of experience in the not-for-profit sector. The author of four books, the annual Burk Donor Survey, the popular BurksBlog, and more than fifty seminars, training programs and plays, Penelope is responsible for shining a light on the problem of donor attrition and offering the fundraising industry an evidence-based formula for keeping donors giving longer and more generously.
During her morning education session, Penelope will address Donor-Centered Fundraising and Being Donor-Centered in Changing Times.
…how to hold onto your donors and make much more money
Today’s fundraising practices and beliefs were developed at a time when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of people willing to give. But as wealth shifts to a more independently-minded donor, one who is more questioning and harder to reach, fundraisers need to know what donors want and how to provide it.
Donor-Centered Fundraising is Penelope’s breakthrough strategy that sustains donor loyalty and raises more generous gifts by bringing fundraising in line with donors’ modern-day requirements. Defined by two decades of research with thousands of donors and fundraisers, Donor-Centered Fundraising is the only statistically-supported fundraising philosophy with the power to bring donors and not-for-profits together to achieve substantial growth.
Being Donor-Centered in Changing Times
…how to use donor trends and changing technologies to make more profit
In a rapidly evolving world, fundraising cannot shield itself from change. But making the right choices when resources are limited and competition is fierce is the challenge that every Development Office faces. Luckily, today’s donors are much more specific about what it will take to win their support and inspire them to give more generously. The job of Development Professionals, then, is to recognize which things are worth investing in and what skills and resources are needed to increase fundraising profit.
In Being Donor-Centered in Changing Times, Penelope connects her latest research findings to her breakthrough fundraising philosophy — Donor-Centered Fundraising. She unfolds an evidence-based argument for understanding what donors want from their philanthropic relationships today, what that means for your bottom line, and how to apply a Donor-Centered Fundraising approach in an ever-evolving environment. Penelope shares the answer to fundraisers’ ultimate question: What would unleash donors’ giving at a whole new level? Hear what her research reveals about the very different motivations of young, middle age and older donors and learn how to adjust acknowledgment, communication and recognition strategies to meet each generation’s unique needs.